I should have known better: my virtual event horror story

Oh my goodness, I really should have known better… and the event would have been a home-run if I hadn't make one fatal mistake (and if my client hadn't make a fatal mistake too… but it is poor VA who blames her client…)

My client had 100 people signed up for her free teleseminar.  She asked me to test her bridge line with her — but I didn't (given the other things I had to put together for the teleseminar) have time to test it with her.  I also didn't think it was a priority- given that she had done numerous other teleseminars on this platform before.  Lo and behold, she did the teleseminar and nobody could hear her on the line (gasp!).  I really should have a) made the time to test it and b) arranged my schedule to be there for her as a back up.

My client's mistake (which lead to part of my error) was not adhering to the event deadlines.  We were formatting handouts and re-doing her sales funnel just a few hours before the teleseminar (which is why I didn't have time to test the bridge line with her).   So… to make a long story short… what should have been an event that brought thousands of dollars to my client ended up being a total bomb. (well - not a total bomb - she added 200 people to her list..)

The reason for the true confession - is that failure equals learning– here are the lessons I learned (and will pass on to you so you don't make the same mistake:

1. Always be there during the first 15 minutes of the teleseminar to make sure all is going well and test the line a few days (not the day of) your event.

2. Be a stickler for deadlines (push back on those last minute clients) so that everything is pretty much in place 24 hours before the teleseminar.

What are your event horror stories?