The Never Cold Call Again Online Playbook Review

Is The Never Cold Call Again Online Playbook by Frank Rumbauskas, Jr. really “the Definitive Guide to Internet Marketing Success”?  No, it isn’t.  Is it worth the $13 cover price . Yes it is.

I don’t usually buy books that come advertised as part of an orchestrated campaign on Amazon to make the book a best seller.  You know, those campaigns where every big gun e-mails you about the book that will solve all of your problems for less than $20 and then offer dozens of bonuses when you send in your receipt…

But… I have to admit the hype intrigued me and I’m always up for learning new tricks and listening to new viewpoints.  I certainly did pick up a few great ideas from the playbook including:

• Some great ideas for building your platform
• A cost effective way to test press releases so that you don’t need to spend money on duds
• Useful information about home page and sales letter structure
• At list of WordPress plugins to help your blog posts go farther.
• A couple of scripts to help with upsells and shopping cart abandonment
• How to make sure that your online persona matches the message you are trying to convey

These tantalizing tidbits of information make the book worth the purchase price.  I learned more from this book than I have from a few courses I’ve taken for hundreds of dollars each. Although you really couldn’t pick up the book and create an online empire just from the information within its pages – the book does provide a nice overview (suitable for sending to your clients) of the internet marketing process and what it ultimately takes to be successful.

On the other hand, reading the book was a little like tasting samples at the grocery store.  Frank tempts readers with web addresses full of more information on a variety of topics — the trouble is — none of the addresses actually work as advertised.  He advocates for not using a traditional squeeze page and points us to some examples of his pages — yet the pages he points to are *all* traditional squeeze pages with none of the elements he talks about in his manuscript.  Yes, I know that time passes between a book being written and its ultimate publication — but it still is frustrating not to be able see any of the examples mentioned in the book.

Despite the frustration with the websites, the author is a good writer and does a great job of explaining the basics of Internet Marketing while throwing in some useful tips for those of us who have been working in the field for a while.